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Red Ribbon Week
A National Awareness Program
Launched in 1985 by the National Family Partnership, Red Ribbon Week is the country's most established and extensive drug prevention campaign. The program was inspired by the tragic death of Drug Enforcement Administration (DEA) Special Agent Enrique "Kiki" Camarena, who was brutally tortured and murdered while investigating drug traffickers in Mexico. In honor of his sacrifice, people began to wear red ribbons, which has since become a symbol of drug prevention. Nowadays, millions of individuals worldwide participate in the yearly Red Ribbon Week celebration by wearing red ribbons, attending anti-drug events, and pledging to live healthy, drug-free lifestyles.
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